Tampax: The Series
I’m kind of lost for words on how to start this post. Just watch the video (or pretend you did).
(via AdFreak)
What the hell was that?
Why would Tampax make a 12 minute long commercial that feels like a terrible, terrible sitcom? What was the point? Who are they even marketing to?
I had to dig deeper. It turns out there’s an entire Zach Johnson webpage. And the 12 minutes doesn’t even scratch the surface. There’s a video for each day. And a blog for each day. And a profile for every one of the non-characters in the ad.
I could be wrong, but this seems like a really insane misappropriation of funds. It’s like they figured that slapping a hand-drawn font on a tampon commercial would automatically make it Juno. What drunken executive okayed this?
Just in case this somehow becomes the future of advertising, I’ve decided to do KFC a solid and give them their own indie quirkfest ad campaign:
Garb Tooper is your average high schooler who wears a suit jacket or maybe sweat bands all the time for some reason. He’s chock full of pop culture references and does quirky things like… I don’t know… saves his dead skin flakes in a jar so that he can be cloned in the future. The reason? He’s quirky!
But Garb has a problem. He just can’t get full. So he wanders around with his inner monologue making comments about how he really loves gravy. And then ten minutes in, he walks into a KFC and dives into one of these:
Wait… that’s not right. I meant one of these:
Then maybe he takes a girl to a dance. Or better yet, he dances on a stage in front of the whole school for some reason. We can hammer that all out later.
Pure gold, people.
Oh, and by the way, if you’re interested in the whole hand drawn font thing, my friend John wrote a post about it here. Pretty interesting stuff.
